Most quotes don’t fail because the price is wrong. They fail because the quote is unclear. The buyer can’t tell what’s included, what’s excluded, or what happens next.
This guide gives you a quick structure you can reuse for services, rentals, contractors, and B2B work.
Rule of thumb: if a customer could reasonably ask “wait, does this include…?”, add a line item or note so the answer is already in the quote.
1) Start with scope (one paragraph)
Before the line items, write a short scope summary. Keep it simple and specific:
- What you’re delivering
- Where/when it happens
- Any key assumptions
2) Use clear line items
Line items reduce confusion and make approvals faster. A clean structure looks like:
- Item name (what it is)
- Quantity (or hours/days)
- Unit price
- Line total
- Notes (only if needed)
3) Add the terms that prevent “surprise” disputes
A few lines here can save you hours later:
- Validity: “Quote valid for 7/14/30 days”
- Timeline: start date, lead time, delivery window
- Payment: deposit, due date, accepted methods
- Change orders: how scope changes are handled
- Warranty/returns: if applicable
4) Send it as a clean PDF with an approval trail
You want a quote that looks professional on mobile and desktop, can be saved as a PDF, and has a clear “approve” action so both sides know what happened and when.
Send clean quotes faster with Quotely
Quotely creates professional quotes and PDFs quickly, with an approval trail built in.
Open Quotely → Ask an AI agentNeed help choosing? Pick Dealio vs. Quotely.
Simple quote template (copy/paste)
Related reading
- Dealio vs. Quotely: deals vs. quotes (which should you use?)
- Bill of sale guide (what to include + simple template)
Note: This article is for practical quoting workflow and documentation. It’s not legal, tax, or accounting advice.